YOWIE 2.0
The early beginnings of a tiny, design shop pivoting to something larger through authentic and impactful storytelling.
YOWIE, a small Philadelphia-based design shop kicked off a summer crowdfunding campaign via the iFundWomen platform to expand its tiny shop to a service boutique hotel, cafe and retail shop. The campaign resulted in an increase of brand awareness and exceeding initial fundraise goal.
11
placements secured across online, print, and social
4%
more than expected fundraising goal
17M+
media impressions generated
